Glossary

A reference guide to the key terms and concepts used throughout AI Brand Report — from AI Visibility Score to Share of Voice.

A

AI Answer Engine

A search or chat interface that responds to user queries with generated answers rather than a list of links. Examples include ChatGPT, Perplexity, Claude, and Gemini. These engines are increasingly the first stop for product research and vendor evaluation.

AI Visibility Score

A 0–100 score measuring how prominently your brand appears in AI-generated responses across your prompt set. Calculated as the average score across all prompt runs and all engines. Higher scores indicate your brand is more consistently mentioned, cited accurately, and described positively.

Analysis

The structured data extracted from each AI engine response by AI Brand Report. Includes presence detection, stance classification, journey stage, topic cluster, and score.

B

Brand Mention

An instance of your brand name, domain, or a defined synonym appearing in an AI engine's response to a prompt. Presence is tracked separately for brand name, domain, and synonyms.

Brand Visible (%)

The percentage of analysed prompt runs where your brand name was detected in the AI response. Shown in the Dashboard Visibility card.

C

Citation

A source URL that an AI engine references when generating a response. Currently tracked for Perplexity, which exposes its sources. Citations reveal which websites shape AI knowledge about your category.

Competitor

A brand you've added to your project for comparison tracking. For each prompt run, AI Brand Report checks whether tracked competitors are mentioned alongside your brand, and calculates relative share of voice.

Confidence Score

A 0–100 percentage indicating how certain the AI analysis is in a given stance classification. A high confidence score (e.g. 90%) means the AI response clearly conveyed positive or negative tone. A low score (e.g. 40%) indicates ambiguity.

D

Domain Visible (%)

The percentage of analysed prompt runs where your website domain was cited or mentioned in the AI response. Domain citations are a strong signal of direct brand authority with AI engines.

E

Engine

An AI platform that processes prompts and generates responses. AI Brand Report currently tracks ChatGPT (OpenAI), Perplexity, Gemini (Google), and Claude (Anthropic). Each engine has its own knowledge base, citation style, and response behaviour.

Engine Coverage

The percentage of your prompts for which a given engine has returned at least one result. Shown as a progress bar on the Dashboard. An engine shows "No data" if no prompts have been run against it yet.

J

Journey Stage

A classification of where a prompt sits in the buyer journey. Stages include Awareness, Consideration, Decision, and Retention. Automatically assigned by AI analysis of the prompt's intent. Used to ensure you have visibility coverage across the full funnel.

M

Model

The specific version of an AI engine used to generate a response (e.g. GPT-4o, Claude 3.5 Sonnet). Shown on individual prompt result cards. Different model versions may produce different responses to the same prompt.

P

Positive Sentiment (%)

The percentage of your prompt results where the AI's tone toward your brand was classified as positive. A key indicator of brand health in AI responses.

Presence

Whether your brand was detected in an AI response. Tracked as three separate signals: brand name, domain, and synonyms. A prompt result can show brand presence without domain presence (and vice versa).

Project

The core unit in AI Brand Report. Each project represents a brand you're monitoring and contains its prompts, competitors, synonyms, and run history.

Prompt

A question or query sent to AI engines on behalf of your brand. Prompts simulate real user searches (e.g. "What are the best CRM tools for small businesses?") and are the fundamental unit of measurement in AI Brand Report.

Prompt Run

A single execution of a prompt against all enabled AI engines. Each run captures a response, analyses it for presence and sentiment, and adds a timestamped record to the project's history.

R

Rationale

The reasoning provided by AI Brand Report's analysis when classifying a stance. Explains in plain language why a response was marked as Positive, Neutral, or Negative (e.g. "The response described the brand as a market leader with strong customer reviews").

Recommendations

Suggested actions to improve your AI visibility based on patterns in your project data. Derived from low-visibility prompts, negative sentiment signals, competitive gaps, and frequently-cited sources that don't mention your brand.

S

Score

A 0–100 visibility score for a specific prompt/engine combination. Reflects how prominently and positively your brand appears in that response. Aggregated across prompts and engines to produce the AI Visibility Score.

Sentiment

The overall tone of an AI engine's response toward your brand. Classified as:

Positive — AI describes your brand favourably
Neutral — AI mentions your brand factually without positive or negative tone
Negative — AI expresses concerns or describes your brand unfavourably

Your brand's proportion of total AI mentions across all tracked prompts and competitors combined. Expressed as a percentage. A SoV of 40% means 40 out of every 100 brand mentions in AI responses are for your brand.

Source

A website cited by an AI engine when generating a response. Sources shape what AI engines say — the sites they cite most frequently are the ones with the most influence over AI knowledge in your category.

Stance

The classified sentiment for a specific engine/prompt result. One of: Positive, Neutral, Negative. Accompanied by a confidence score and rationale.

Synonym

An alternative name or variation of your brand (or a competitor's brand) that AI engines might use. Examples include abbreviations, former names, common misspellings, or stylistic variations. Adding synonyms ensures mentions are captured even when AI doesn't use the exact brand name.

T

Topic Cluster

A category grouping that classifies what a prompt is fundamentally about (e.g. Pricing, Security, Integrations, Customer Support). Automatically assigned by AI analysis. Helps identify which topic areas have strong vs. weak brand coverage.

Trends

Historical data showing how your AI Visibility Score, sentiment, and share of voice have changed over time. Requires regular prompt runs to build a meaningful dataset.

V

Visibility

The overall measure of how often and how prominently your brand appears in AI engine responses. Tracked at the brand level (name), domain level (website), and synonym level (alternative names).